ASDA

ASDA is a chain of superstores located in the UK. ASDA competes with Sainsbury's, Tesco and Morrisons. ASDA is owned by retail giant Walmart.

History
ASDA was founded as Associated Daires & Farm Stores Limited in 1949. In 1965, the company was renamed Asquith & Daires, or ASDA. In the 70s, ASDA expanded by buying several large stores from Gateway (now Somerfield). In the years 1996-99, ASDA started replicating Walmart's ways of business. In 1999, Walmart wanted to enter the UK, so they purchased ASDA. ASDA for several years has been expanding, and in 2010, ASDA purchased all the UK Netto's stores. ASDA's private-lable brand is ASDA Smart Price. ASDA's clothing line is George, and is now used by Walmart, along with there Faded Glory brand. ASDA stores are simply green and white, like Walmart is gray and blue. ASDA competes with Tesco.

Store Concepts

 * ASDA - discount stores
 * ASDA Supercentre - hypermarket
 * ASDA Supermarket - supermarket
 * ASDA Living - general merchandise