Toys "R" Us

Toys "R" Us was the largest chain of toy stores. Its mascot is a giraffe named Geoffrey.

History
Toys "R" Us was founded in 1946 by Charles Lazarus. It was called Children's Supermart. It was a baby furniture retailer. Soon, Lazarus was asked that if he could sell baby toys. Soon after that, he was asked again if he could sell toys for more ages than just for babies. Eventually in 1957, the store became Toys "R" Us. In 1966, Toys "R" Us was acquired by Interstate Stores, owners of White Front and Topps Discount Stores, as well as Children's Bargain House USA. Soon, Interstate closed their other stores, and Children's Bargain House became Toys "R" Us and became the largest toy store.

Bankruptcy and reorganization
The U.S. company filed for Chapter 11 bankruptcy protection on September 18, 2017, and its British operations entered administration in February 2018. It re-emerged from bankruptcy in January 2019 under majority ownership by Tru Kids.

Store concepts and subsidiaries

 * Toys "R" Us  - toy store
 * Babies "R" Us - baby superstore, also a department at Toys "R" Us
 * Toys "R" Us Express - a smaller toy store
 * FAO Schwarz  - upscale toy store
 * Kids "R" Us - former kid's clothing store, now a department found in some older Toys "R" Us stores
 * Teen Tronics  - media store inside Toys "R" Us (UK only)
 * Bikes "R" Us  - bike store inside Toys "R" Us (UK only)
 * Imaginarium - an educational toy store, now used as a brand of educational toys sold at Toys "R" Us store